Branding Internship @ ActionIQ

Over this past summer, I was able to experience the rebranding process of ActionIQ, a thriving tech start-up located in New York City that focuses on creating the best Customer Data Platform (CDP). Through this internship I learned a lot about creating efficient work flows where both designers and non-designers can communicate their ideas, as well as how companies choose to utilize branding guidelines provided by an agency for their own purposes. I was able to see how the new branding was applied to all platforms and assets that AIQ uses, from email headers to platform icons to solution brief PDFs, as well as take part in that rebranding process itself.

Next Project: Science of the Secondary